Trash or treasure

The exhibition of Zeology Leather called ‘Trash or treasure’ was one of the eye-catchers and talking points during Alcova Milano 2024.

‘Trash or treasure’ told the story about an animal hide as by-product of the food industry. What do we do with it?  Throw it away as trash or turn it into a beautiful – and when using Zeology – also a compostable material, namely leather.


More than a thousand consumers, brands, designers and journalists visited our exhibition and everybody – vegan and non-vegan – we spoke agreed that, out of respect for the animal, we should use everything of the animal.

The main three topics we talked about:

  • The use of the by-product of the food industry and turn it into a beautiful versatile leather item.
  • How to take responsibility for a cleaner tanning process by using Zeology.
  • A hide tanned with Zeology is compostable and can be returned to nature

How is leather made?

We noticed that many people are not aware of how  leather is made. . And, there are also still people that believe that the animal is being killed for the hide and are unaware of the damage to the environment when the hide needs to be burned and buried in the landfill.  In that sence, the exhibition also contributed to provide more clarity amongst the visitors.

Do you want to know more about the leather making process? Read this article.