Two years ago, PUMA started a pilot project in circularity. They developed a new version of their classic SUEDE sneaker and named it RE:SUEDE. The materials were carefully chosen, on comfort and on compostability.
Could the RE:SUEDE turn into compost after wearing?
An exciting experiment for Nera as well, because the upper is made with Zeology Suede.
It turned into a success for PUMA and Zeology.
The RE:SUEDE could not be processed under the standard operating procedures for industrial composting, but the shoes did eventually turn into compost,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA.
While all RE:SUEDE materials can decompose, the sole of the RE:SUEDE required more pre-processing and additional time in the composting tunnel to completely break down,” said Marthien van Eersel Manager Materials & Innovations at Ortessa.
Watch PUMA’s journey:
Throwing your sport shoes in the organic waste now, is not a good idea. But, experiments like these could be the beginning of a separate waste stream in which product are being processed that need a longer time to compost.